Improve Your Negotiations With The 5 Golden Rules.   LEARN THEM
Top Ten Negotiation Mistakes: Part One

Top Ten Negotiation Mistakes: Part One

I have a confession to make – despite having spent an enormous amount of time in the last 25 years studying, teaching and consulting on negotiations full-time, I have made some negotiation mistakes.  In fact, I would suggest that everyone – even the most...
4 Pandemic Negotiation Lessons

4 Pandemic Negotiation Lessons

I was shocked and dismayed a year ago when millions of us were grounded and effectively sentenced to house arrest as the world confronted the pandemic that upended many of our lives and livelihoods. Since then, we have all personally and professionally adapted in...
Zoom Negotiations: The Do’s/Don’ts – Part 2

Zoom Negotiations: The Do’s/Don’ts – Part 2

You have a Zoom video negotiation scheduled with a potential new customer. You bid the job a month ago, and you’re a finalist. You wanted to fly to New York to meet in person, but you would have been quarantined as the virus recently spiked in your state. Zoom video...
6 Winning Negotiation Lessons from Game of Thrones

6 Winning Negotiation Lessons from Game of Thrones

6 Winning Negotiation Lessons from Game of Thrones By Marty Latz “This will be a difficult negotiation. We’re sitting down with people who want to see us both headless… You need to take your enemies’ side if you’re going to see things the way they do. And you need to...

Golden Rule Five: Control the Agenda

Agenda control constitutes a critical element in all negotiations. If, when and how we address issues affects our results. So does setting the appropriate atmosphere in which to most effectively explore the substantive issues. Learn how to set up your agenda to get the results you seek.

Golden Rule Three: Employ “Fair” Objective Criteria

“I just want what’s fair and reasonable,” a friend said in the midst of his divorce. “That’s not too much to ask, is it?” “Of course not,” I replied. “The key here, though, is how to determine what’s fair and reasonable. I suspect you have a very different perception...
What Is Leverage? 14 Rules for Using it Well

What Is Leverage? 14 Rules for Using it Well

What Is Leverage? 14 Rules for Using it Well What is Leverage? What most consider to be negotiation power — leverage — actually relates to two factors: how much each party needs that deal relative to the other, and the relative value of each party’s best alternative...