Improve Your Negotiations With The 5 Golden Rules.   LEARN THEM
The Art of War and Negotiation

The Art of War and Negotiation

12 Negotiation Lessons from Sun Tzu’s The Art of War  I recently read the classic military strategy book, Sun Tzu’s The Art of War, written around 500 B.C. in China. Not only was it fascinating, but I was struck by the number of negotiation lessons in it. Here are my...
Powerful Stories Influence Negotiations

Powerful Stories Influence Negotiations

I’ve always enjoyed a good story. Sometimes it has an important point. Other times not. But if it’s interesting and entertaining, it’s usually worthwhile. I also tell a bunch of negotiation stories in my training programs. They not only make my programs more...
Best Negotiation Books of All Time

Best Negotiation Books of All Time

A colleague recently asked me to recommend the best negotiation book ever – other than my own, of course (Gain the Edge! and The Real Trump Deal). Here are my top two general negotiation books plus my top two more niche-oriented negotiation books. Get Book 1....
6 Winning Negotiation Lessons from Game of Thrones

6 Winning Negotiation Lessons from Game of Thrones

6 Winning Negotiation Lessons from Game of Thrones By Marty Latz “This will be a difficult negotiation. We’re sitting down with people who want to see us both headless… You need to take your enemies’ side if you’re going to see things the way they do. And you need to...
Clothes Envy Makes a Difference in Deal Making

Clothes Envy Makes a Difference in Deal Making

Are you dressing for success? A recent study reveals how clothing can be a big deal in deal making, but probably not in the way you suspect. My 13-year-old son recently joined me at a conference that included leading figures from a wide variety of fields – the common...

Golden Rule Five: Control the Agenda

Agenda control constitutes a critical element in all negotiations. If, when and how we address issues affects our results. So does setting the appropriate atmosphere in which to most effectively explore the substantive issues. Learn how to set up your agenda to get the results you seek.