Become an Expert Negotiator.
Learn the Latz 5 Golden Rules that Consistently Produce Better Results.
Negotiation Columns & Free Resources
The World’s Largest Free Resource Center on Negotiation. Negotiate strategically for better results.
Annual Lessons to Implement in 2025 (Part Two)
Here’s Part Two of my annual list of lessons learned and links to the columns that more extensively address these strategies. Don’t forget to implement these in 2025! Auctions will almost always maximize sellers’ negotiation leverage when price matters. Similarly,...
Annual Lessons to Implement in 2025 (Part One)
Here’s my annual list of lessons learned and links to the columns that more extensively address these strategies (part 1). Don’t forget to implement these in 2025! Monkeys negotiate too (LINK to video), and we can and should learn from them! Read more. You’ll be more...
RFP Negotiations (Part Two)
There’s one main negotiation reason procurement professionals/buyers send out Requests for Proposals (RFPs) – to create leverage by developing better Plan Bs to their Plan A (which is not buying or just sticking with its incumbent). Of course, sellers also seek...
Free Negotiation Training:
Learn Latz's 5 Golden Rules of Negotiation.
We'll send you a new video for each rule and you'll get Marty Latz's monthly column with great negotiation tips. We will not share your info. (privacy policy).
Improve Your Skills
Learn How to Negotiate
Negotiation Books
International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
Negotiation Training
After attending a LATZ Negotiation seminar, you’ll never look at negotiation the same again. And you won’t fear it. With our strategies, you’ll be transformed into a confident force at the negotiating table.
Negotiation Training
Just like any other business skill, learning to be an effective negotiator requires personal commitment and credible guidance backed by solid research-based strategy. With LATZ, you’ll learn the latest proven strategies from our uniquely qualified Expert Presenters, who bring real-world experience and sterling academic credentials. Plus, you’ll be supported by a critically-acclaimed ecosystem of programs and products. Click any of the options for more information.
Marty Latz's Analysis is Trusted by...
(Click the logos below to see the coverage. See more news coverage here.)
